Ferrero India, part of the Ferrero Group, is bringing its signature decadent, Confetteria Raffaello, a crunchy almond and coconut treat, classic edition to India.
Each piece of Raffaello has a whole crunchy white almond at the center surrounded by a creamy filling, encased in a crispy wafer shell covered with hints of coconut flakes, all presented in a white packaging. This creation is known as ‘Confetteria Raffaello’ globally.
Raffaello comes in distinctive, modern packs designed for gifting – the Ballotin Pack, features a cubic shape inspired by Belgian chocolate shop packaging. It exudes sophistication with its signature smooth edges, and the bright red details of the hibiscus flower and a satin ribbon that brings Raffaello’s ivory white into focus.
In India, Raffaello will be available in two pack sizes: 15-piece pack priced at Rs. 450 and 3-piece pack priced at Rs 99, which is suitable for gifting, sharing and self-consumption.
Zoher Kapuswala, marketing head, Pralines, Ferrero India said, “Raffaello embodies Ferrero India’s commitment to delivering moments of pure pleasure and sophistication. Born in 1990, this exquisite Raffaello is a unique blend of flavors, designed to nourish relationships with love and care. We are excited to introduce this delicate treat, which we believe will become a cherished choice for those who want to express pure sincere thoughtfulness to their loved ones.”
The Raffaello is available at leading outlets across India, including Modern trade stores, e-commerce platforms and other channel partners.
Raffaello was introduced globally in 1990. Originating from the classic ‘Pasticceria Italiana,’ the bite-sized delicacy comprises a whole white almond in a creamy filling, enclosed in a crispy wafer and dusted with coconut flakes.
Ferrero began its journey as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with brands sold in more than 170 countries. The Ferrero Group’s products include Nutella, Kinder, Tic Tac, and Ferrero Rocher.
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Naresh Khanna – 10 February 2025
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