Keventers, India’s most iconic milkshake and ice cream brand with a legacy of nearly 100 years, has added more fun to the festive fervor with the launch of its 100% vegetarian waffles category. Up for grabs at Keventers’ pan-India network of over 170 exclusive retail brand outlets, the waffles are freshly made to golden brown perfection, true to its century-old brand legacy. Keventers Waffles have been introduced in six flavors – Classic Honey Butter, Lotus Biscoff, Kit Kat Crunch, Nutella, Triple Chocolate and White Chocolate, at an introductory price of Rs 99.
Sharing his thoughts about the new offering, Keventers CEO Agastya Dalmia said, “Keventers has always taken forward its 100-year-old legacy of innovation and making indulgence affordable for all. Taking into account the evolving indulgent preferences of millennials and Gen Z, we have diversified our product portfolio to introduce an all-new waffles range, which is not only perfect for all seasons, but is an on-the-go delicacy that always comes handy for those with a sweet tooth. We are excited to offer something refreshing for a wider segment of customers, and are confident of an extremely positive response.”
All Keventers waffles are 100% vegetarian, freshly made, sweet and crispy, and complement the brand’s wide range of milkshakes and hot beverages. The range features a variety of up to 12 ice cream flavors as an add ons at Rs 35 only. The waffles are being sold at around 170+ exclusive retail outlets in over 100 malls and 80+ high streets across all metro Indian cities.
Earlier this year, Keventers had introduced a new range of milkshakes, comprising limited- edition Lotus Biscoff, Ferrero Rocher and Salted Caramel. Over the decades, Keventers has evolved as a brand that personifies aspirations while retaining the element of nostalgia. Besides India, the company has a widespread presence in the UAE through joint ventures and food truck networks.
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Naresh Khanna – 10 February 2025
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