Adding a touch of gourmet to the portfolio, Lay’s, one of India’s favorite potato chip brands, has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet. Said to be crafted for those who seek to indulge in finer snacking experiences, the latest offering is available in three delicious flavors – lime & cracked pepper, Thai sweet chili and vintage cheese & paprika.
Made from carefully selected, high quality potatoes, Lay’s Gourmet chips are seasoned and made with combinations of exquisite ingredients. Every crunchy bite of this thickly sliced golden-curled chip is filled with lip-smacking flavors and aromas that are perfect for a well-deserved moment of indulgence. In its truest essence, the chips are not cooked, but they are crafted.
Expressing her excitement, Shailja Joshi, marketing director, Potato Chips category, PepsiCo India said, “As a brand that has been a frontrunner in the potato chips category, Lay’s has been curating unique experiences for consumers with its innovative offerings. With the launch of Lay’s Gourmet, we are expanding our portfolio and foraying into the fast-growing category of premium snacks in India. The chips are especially made for those who want to treat themselves with the finer snacking experiences. We are confident that Lay’s Gourmet will serve as a sensorial treat, perfect to celebrate a well-deserved moment of indulgence.”
Priced at Rs 30 (55 gram) and Rs 50 (80 gram), Lay’s Gourmet chips are available across leading retail stores and eCommerce platforms. The portfolio expansion with Lay’s is in line with the brand strategy to provide a spectrum of innovative and delicious snack options to consumers. For this launch, Lay’s will be releasing a campaign film, which will be followed by a robust 360-degree surround
PepsiCo entered India in 1989 and is said to have grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.