Mother Dairy, a milk and milk products company recently announced the launch of its ‘Pure Buffalo Milk’ variant. The company initially launched the new varient in Delhi-NCR region and its distribution will be further expanded to Maharashtra, Uttar Pradesh and Haryana.
The company, in a press release, said the new varient has been developed on deep consumer insights aiming to tap into the latent demand for need-specific milk variants in the country. It will be made available in the NCR market within a week, the company added in a statement. “Mother Dairy Buffalo Milk offers 6.5 percent fat content and 9 percent SNF (Solid Non-Fat), giving it a creamier texture. The new variant will contain A2 protein and It has been priced at ₹70 per litre and will also be available in 500 ml packs.
Manish Bandlish, managing director said, “With evolving consumer preference for rich and creamy milk, that is also versatile in terms of its usage beyond plain drinking, Mother Dairy is introducing yet another species-specific Buffalo Milk after the great success of Cow Milk.“
The new buffalo milk will be made available across the company’s entire distribution network in a phased manner, including its booth network, general/modern trade, along-with eCommerce/ qCommerce platforms. “Beginning with NCR, we will soon be expanding this offering in key markets of Maharashtra, Uttar Pradesh and Haryana. We are confident that the newly introduced variant will quickly become a household favourite, contributing to the brand’s specialty and expertise of providing species-specific milk variants,” Bandlish added.