As part of its modern cooking growth platform, Nestlé is introducing a new range of dessert culinary solutions. Launching first in Brazil and China, the platform brings together two very different dessert cultures through one innovation platform.
Consumers can create desserts such as pudding, tiramisù, cheesecake and brigadeirão in just three steps and with less than fifteen minutes of active preparation time.
Commenting on the unique product range and the roll out, Stephanie Arnesen, category lead – Dairy Culinary Solutions, Food Strategic Business Unit, Nestlé, said, “Modern Cooking is a key growth platform for Nestlé, and the new dessert culinary solutions range shows what that strategy looks like in practice. We are taking one innovation platform, adapting it to local dessert cultures and launching it across multiple markets from the outset. Combining global scale with local relevance is how we continue to grow and innovate. By bringing together our culinary expertise and deep understanding of consumer needs, we are helping consumers create delicious homemade desserts with greater confidence.”
The launch comes as Nestlé celebrates 160 years of dessert expertise, marking the next step in the evolution from ingredients to complete solutions.
The challenge facing the team was not just developing the product. It was explaining it. The answer was an in-house bake-off. Rather than relying on a traditional product demonstration, Nestlé colleagues demonstrated the simplicity of the three-step concept.
The launch will also be supported through social and digital content, local influencer led brand communities, e-retail, sampling and point-of-sale communication.
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Naresh Khanna – 10 February 2025
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