With a strong focus on consumer health and wellness, Organic India recently announced its foray into the organic commodity segment. The brand has been offering products derived from organically grown flora, untouched by chemicals, with minimal processing.
The newly launched category and product portfolio comprises of regular grocery items like organic Basmati rice, dalia, pulses, spices, and also value-added products like red rice, black rice, flax seeds, among others. Rich in nutrients and antioxidants, they will be available across more than 25 cities, urging the customers to “taste the difference and make a difference to the environment, farmers and the organic ecosystem”.
Announcing the launch, Subrata Dutta, Group managing director – Organic India, revealed, “We are diversifying and restructuring our product portfolio across segments for the healthy conscious consumer. The ongoing pandemic has triggered a tidal shift in consumer behavior, towards healthy eating, globally. Therefore, with the launch of this new vertical, we aim to become a one-stop solution for all organic (health and wellness) product needs. We remain committed to our vision of being a vehicle of consciousness in the global marketplace by inspiring, promoting, and supporting true wellness and respect for all beings and Mother Nature.
“While we focus on improving the taste of our products by emphasizing their purity when buying Organic India products the consumer also contributes to the lives of the farmers and the environment. We hope our brand will strike a chord with millennials who are among the most informed cohorts and conscious of what they consume. We aim to continue to offer customers fast and reliable delivery.”
In order to become a one-stop ‘organic’ solution for consumers seeking health and wellness products, Organic India is constantly expanding its portfolio. Organic India recently established a state-of-the-art LEED platinum-certified manufacturing base in Lucknow to support its growth plans.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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