Prinova will share expert insights on the functionality and commercial potential of clear proteins at IFT FIRST from 13-15 July in Chicago.
The sports nutrition and functional beverage categories are evolving rapidly, driven by consumer demand for clean-label, plant-based nutrition, as well as refreshing formats that support active lifestyles. Between 2020 and 2024, the number of high-protein drinks grew by 122%, with consumers preferring natural options.
One of the most promising developments has been the rise of clear protein beverages. However, the category has historically been constrained by taste, clarity, and solubility challenges, particularly for formulators working with plant-based proteins.
Advances in ingredient technology have made clear pea protein a viable and compelling solution for both ready-to-drink (RTD) and ready-to-mix (RTM) applications. It offers several advantages over many other proteins, including a cleaner taste profile at lower dosages (15g or less), reduced foaming, and favorable cost-in-use.
Prinova is a leading provider of ingredients, nutrient premixes, and contract manufacturing solutions for nutrition, food, and beverage brands. On 13 July at the Solutions Showcase on the IFT Expo floor, Prinova’s R&D experts will host a session on formulating with clear protein. They will demonstrate how it can be integrated into hydration, energy, and performance beverages, and attendees will be invited to sample a clear protein beverage.
Tim Gran, specialty development manager at Prinova USA, said, “Clear proteins offer a perfect solution for high-quality protein-based beverages that meet a range of consumer expectations. As well as clean-label and natural credentials, clear protein beverages can deliver functionality, convenience and refreshment across both RTD and RTM platforms. At IFT we’re inviting attendees to discover how our experts can help you accelerate innovation and shape the next generation of functional beverages.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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