Rage Coffee, a Delhi-based caffeine innovation FMCG company that manufactures, markets, and distributes innovative packaged caffeine-related products, has announced the launch of three new snacks – Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies.
These munchables are said to be gluten-free and crafted with natural premium ingredients and contain no preservatives or colorants, and can be consumed on the go. Rage Coffee will continue its journey in the healthy snacking market and introduce a diverse range of snacks.
The Coffee Peanut Bars have a nutty and delectable coffee flavor. The nutty bar is priced at INR 99 for a single pack and INR 495 for a 200 gm bundled pack of five.
The Caffeine Almond Bars come with 90 grams of caffeine, almonds and peanuts and are wrapped in a nougat base. The snack comes at Rs 99 for a single pack and Rs 495 for a 150 gm bundled pack of five.
The Chocolate Oats Cookies come with chocolate and healthy oats. These craft cookies have a gluten-free character fueled with antioxidants, minerals, and fibers. The taste of chocolate and oats mashed into a crisp cookie is available in a 100-gram pack priced at Rs 199.
“Rage Coffee’s core identity has always been to be recognized as a consumer feedback-driven caffeine innovation brand. With the introduction of these three super healthy snacks, we are entering the snacking category with the promise of providing the absolute best to millions of our consumers, who are called as Ragers,” Bharat Sethi, Founder and CEO of Rage Coffee, was quoted saying.
Rage Coffee is a 100% plant-powered coffee infused with six plant vitamins. It is made using 100% Arabica beans sourced from some of India’s most renowned plantations.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
