With the onset of winters and Covid-19 in full swing, our immune system has taken a toll. Keeping this in mind, Storia Foods & Beverages, a young F&B brand in India, has launched a ready to drink Turmeric Latte for consumers to boost immunity. With the launch of Turmeric Latte, Storia is sending a warm hug to its consumers, keeping consumer’s preferences in mind and helping them combat the hectic and stressful days.
As the winter approaches, our body falls prey to illnesses and infections. This is because the harsh environment and dry air can take a toll on our immune system.
A healthy lifestyle not only helps prevent illness but also enables one to perform their best. The first step to staying fit and healthy is by eating right. Storia Turmeric Latte contains natural curcumin, an active ingredient in turmeric. It is trans-fat free and has no preservatives, making it one of the most sought-after beverages in functional nutrition.
Sharing the thought behind launching Turmeric Latte, Vishal Shah, founder & managing director, Storia Foods & Beverages, said, “Turmeric (Haldi) is every Indian household’s go-to fix for various health problems. Its usage has been long embedded in the ancient Ayurvedic practice and has been cited to promote the body’s holistic health. The consumer has always been the center for us, and we are happy to launch the new product – Turmeric Latte, an immunity booster beverage for them during Covid times. The beverage is safe for consumption, both in warm and cold conditions. We believe our Turmeric Latte would soon emerge as a popular drink among consumers, who are now looking for alternative ways to stay healthy and boost their immunity.”
Besides being healthy, Storia Turmeric Latte is available in three tasty flavors of classic turmeric, aromatic saffron, and delicious nutmeg. This drink is available in 180-milliliter ready-to-drink bottle and can be consumed regularly by any age group at any hour of the day. The drink is available at Storia’s recently launched D2C website, which is active in Delhi and Mumbai. Customers in other cities can avail the drink by ordering online from Amazon.
Storia was incorporated in April 2017 and is currently present across 50,000+ retail outlets in 33 cities. Storia’s product portfolio comprises of shakes, 100% Natural Tender coconut water, beverage whitener, and Street Style juices. Storia shakes are the highest fruit content shakes in India, and all their products are free of preservatives and additives, making them 100% natural with superior health benefits.
Storia Foods & Beverages is a young Indian food and beverage brand with a robust R&D driven product portfolio, with superior health benefits, offering unique flavors and richer taste. Storia envisions driving innovation across major food and beverage categories with products that will help build a nutritionally stronger nation and work towards adding ease, creating value, and inspiring a healthier lifestyle.
Storia finds its roots in celebrating togetherness that brings joy through food and stories. It has been built by a strong professional leadership team with extensive experience in large MNCs and domestic brands.
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Naresh Khanna – 10 February 2025
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