Maggi has announced a positive change to its iconic cup noodles with the launch of Maggi Mug Noodles, reducing plastic packaging by 83%, Nestle Australia said.
The new Maggi Mug Noodles are designed to go straight into a standard at-home mug – simply add boiling water – perfect for the over 50% of Aussie noodle lovers who enjoy their instant cup noodles at home. This variety is not available in India yet.
The new Maggi Mug Noodles are available in four-packs, in popular chicken and beef flavors. Maggi noodles will still be available in the original plastic cup format for those looking for an on-the-go instant noodle option.
Nestlé head of marketing – Foods, Monique Koning, said, “We know many of our consumers enjoy eating instant noodles in a cup at home3 – so we have re-thought the cup.”
The launch marks just one exciting milestone for Maggi as it works to reduce the impact of its packaging as part of its sustainability journey, Nestle said.
In addition, the Maggi 2-Minute Chicken and Beef Noodles wrappers are now made with 50% recycled plastic5 — saving enough virgin plastic to cover over 400 football fields a year.
“The Maggi team is proud to be at the forefront of reducing plastic packaging in the instant noodle category. This is only the beginning of our journey,” Monique said.
Both Maggi Mug Noodles and Maggi 2-Minute Chicken and Beef Noodles wrapped in 50% recycled plastic, using the mass balance approach5, are rolling out on shelves now.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
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Naresh Khanna – 10 February 2025
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