Beyond Snack, a leading Kerala banana chips brand, announced the inauguration of its new factory at India Food Park, Tumkur, Karnataka. This facility spans 60,000 sq ft over 2 acres of land and incorporates cutting-edge technology to ensure precision slicing and utmost control of the cooking process. With a daily production capacity of 6.6MT, this factory will triple Beyond Snack’s current capacity, significantly enhancing the company’s growth plans for the coming year. Constructed in a record time of 4.5 months under the leadership of co-founder Jyoti Rajguru, this swift execution underscores Beyond Snack’s commitment to efficiency and innovation.
Strategically located to enhance the banana value chain, the Tumkur plant will bolster Beyond Snack’s control over the entire supply chain. In addition to the production capabilities, the new plant includes an R&D center focused on driving future innovations, solidifying Beyond Snack’s position as a leader in the savory snacks industry. The facility is designed to accommodate four additional production lines, ensuring scalability to meet future demands. “We are thrilled to open this new facility, which represents a significant milestone in our growth journey,” said Manas Madhu, co-founder of Beyond Snack. “Not only does it increase our production capacity, but it also underscores our commitment to innovation and sustainability.
Currently operating with an 80% women workforce, the facility aims to become a 100% women-run operation by 2026, a first of its kind in the industry. “With a workforce that is 80% women and plans to reach 100% by 2026, we are proud to support gender diversity and empowerment,” Manas added.
Beyond Snack has made several key hires in innovation, new product development, and supply chain management, further positioning itself for sustained growth.“This facility is not just a production hub; it’s a cornerstone of our global growth strategy,” added Madhu. “As we expand our presence in India and internationally, this plant will play a crucial role in meeting the rising demand for our products.”
Beyond Snack has experienced remarkable growth since its inception in 2020 and the subsequent investment from NABVentures in 2023. The brand also gained significant exposure when it was featured on the business reality show Shark Tank India in 2022. Beyond Snack’s products, known for their superior quality and diverse flavors, have become a staple in households across Maharashtra, Gujarat, MP, UP, Delhi and other regions, with plans to expand further in the coming year.
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Naresh Khanna – 10 February 2025
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