Toppan Holdings and its Thailand-based subsidiary Siam Toppan Packaging have announced that Siam Toppan has been honored with a WorldStar Award in the Toys category of the WorldStar Packaging Awards 2026, organized by the World Packaging Organisation (WPO).
This achievement marks the seventh WorldStar win by Siam Toppan, further solidifying the Toppan Group’s presence in the global packaging arena. The award ceremony was held on May 8, during the interpack 2026 international packaging industry trade fair in Dusseldorf, Germany.
Defining its purpose as “Breathing life into culture, with technology and heart,” the Toppan Group aims to enable a sustainable society for the future. In its packaging business, Toppan leverages advanced technology and design expertise to offer solutions that balance environmental consideration with the enrichment of everyday life.
Award-winning Entry: From Box to Theatre
Siam Toppan received the award for the packaging of a product from One More Thai Craft Chocolates, a craft chocolate brand from Nakhon Si Thammarat in southern Thailand. The design expresses good health and happiness for local farmers.
Inspired by Nang Talung, the traditional shadow puppet theatre of southern Thailand, the front of the box features a three-layer theatre stage design. Six traditional characters can be torn out along perforations after eating, and the outer box transforms into a mini stage set, allowing the packaging to be reused as a theatrical play kit.
The packaging is designed to be recyclable. It is made solely from paper materials with no plastic windows. By facilitating reuse as a toy or decoration, the packaging also adds value beyond its primary function, contributing to waste reduction. In addition to functionality, the design also considers logistical efficiency, with the finished box being square-shaped to ensure optimal use of space during transportation.
The packaging vividly illustrates the traditional process of making craft chocolate, encapsulating the regional culture and the brand’s unique charm. By combining sustainability efforts with local storytelling, it serves as an ideal souvenir or high-quality gift for visitors and global consumers.
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Naresh Khanna – 10 February 2025
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