Protinex ‘Strength Hai Toh Simple Hai’ campaign
Protinex India has launched a new integrated campaign “Strength hai toh simple hai”, a celebration of everyday strength that speaks directly to the millennial...
Amul, Mother Diary hike milk prices
Amul and Mother Dairy have increased milk prices by Rs 2 per litre across India, effective 14 May 2026. The price hike translates to...
Licious expands offline footprint with store in Bengaluru
Licious, a D2C meat and seafood brand, has announced the launch of its flagship retail store in HSR Layout, Bengaluru. Spanning approximately 2,000 sq...
Surya Foods to distribute Veeba products in UK
Surya Foods has entered into an exclusive partnership with Veeba, one of India’s most well-known food brands, to distribute its products in the UK....
Amul turnover crosses Rs 1 lakh crore in FY26
Homegrown diary major Amul has become the first Indian fast-moving consumer goods (FMCG) brand to cross Rs 1 lakh crore in turnover in FY26,...
Indian retailers see opportunity to enhance food products visibility
New research commissioned by Avery Dennison (NYSE: AVY), a global leader in materials science and digital identification solutions, reveals a visibility gap in India’s...
Bottled water prices rise as Iran war drives up packaging cost
Bottled water prices in India have risen by approximately 8% to 11% as of March 2026. The surge is primarily driven by geopolitical tensions,...
Gopal Snacks rebrands product names
Gopal Snacks, one of India’s leading companies in the organised traditional snacks sector, has undertaken a series of strategic product name updates across its...
Boho whisky’s Diwali-themed secondary packaging
Launched in 2024, Boho Whisky, produced by ADS Spirits, has swiftly emerged as one of India’s most exciting new whisky brands — admired for...
Story-telling on packaging’s prime real estate
Some seventeen years ago, IndiFoodBev had sensed the rise of shrink sleeves as a piece of prime real estate that marketers were increasingly using...
