Tata Tea Gold tie-up in the FMCG category, leveraging online streaming & eCommerce
The current pandemic has caused a lot of disruption across the industry. However, it has also accelerated online content consumption and grocery shopping through eCommerce by manifolds. Tata Tea Gold, a marque brand from...
Milk Magic penetrates in Indian B2C domestic market
Jayshri Gayatri Food Products (JGFP), a dairy product manufacturer in Central India, has now forayed into the B2C Indian domestic market with its dairy products brand 'Milk Magic.' The company has a strong foothold...
McDonald’s India launches ‘Big Hug Burger’ campaign
Inspired by people’s craving of hugging their loved ones in the recent times, McDonald’s India – North and East has introduced double patty variants in its all-time favorites McAloo Tikki, McVeggie, McChicken, McSpicy Paneer,...
India’s online grocery biz in COVID-19 lockdown
Surges in demand, disruptions in supply chains, customer behavior changes, store closures, and more, amid the coronavirus crisis, have undoubtedly impacted various businesses. As the pandemic lockdown confines us to our homes, only a...
Ninjacart streamlines fresh produce supply chain
Bengaluru-based Ninjacart started operations in 2015 as a B2C hyperlocal grocery model delivering fresh produce to consumers directly from retailers. The company’s founders soon realized that the food supply chain relies too heavily on...
Lay’s launches a new campaign #Heartwork to salute unseen heroes
Lay’s, India’s favorite potato chip brand, has launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. Aptly titled #Heartwork , this campaign is a heartfelt, emotional ode...
India’s hot drinks sector poised to grow at 10% CAGR through 2023, says GlobalData
Propelled by the rising spending power of young adult population, the hot drinks sector in India is expected to grow at a compound annual growth rate (CAGR) of 10% from Rs 584 billion (US$...
PepsiCo India partners with Dunzo to launch Lay’s and Kurkure eStores
In a bid to connect customers with their favorite brand, PepsiCo India has announced its partnership with Dunzo, an on-demand delivery service, to enable last-mile delivery of its food brands - Lay's, Kurkure, Doritos...
Packaging South Asia releases the fourth issue of IndiFoodBev
The IppGroup has released its fourth bi-monthly Food and Beverage Processing and Packaging platform called IndiFoodBev. IndiFooodBev covers innovations in all areas of the food and beverage sector, including procurement, sorting, storage, processing, packaging, automation,...
Annapoorna masala & spices unveils new identity and growth plans
Coimbatore based Annapoorna Masalas and Spices, a 45-year-old brand established in 1975, has announced 'Annapoorna 2.0', a new growth roadmap for the brand that will enable it to consolidate its position as a pioneer...