Barry Callebaut launches BC LIVE, a digital events platform

Engaging customers on a virtual journey of chocolate and cocoa

Barry Callebaut
BC LIVE for a series of bite-size sessions to understand how to win with consumers choosing lifestyles like vegan and keto, and how chocolate can play a role using our latest innovative solutions. Photo - Barry Callebaut

Inspired by new ways of working during the Covid-19 pandemic, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, is announcing BC LIVE, a new digital events platform. BC LIVE is launching the week of June 22 with a series of “bite-sized” webinars to understand lifestyle choices like vegan and keto and how chocolate can help meet these specific consumer needs. The series is ideally suited for food manufacturers in the United States and Canada.

“BC LIVE is a curated and high-touch digital experience, led by our in-house industry experts, that will deliver all the information that food manufacturers need to know about today’s chocolate trends and solutions,” says, TJ Mulvihill, vice president – Marketing, North America

Good for you chocolate solutions for eating lifestyles

Laura Bergan, director of brand marketing, says, “We look forward to offering exclusive content in our 3-part webinar series. This will include a session featuring our in-house chefs, who will bring our favorite applications to life with a ‘better for you, better for the planet’ twist.”

Customers will learn about trends in wellness & sustainability; product solutions, including the launch of two new solutions, for vegan and other growing lifestyle categories; plus, get a behind-the-scenes new concept creation experience of “Better For You” treats created by our chefs in real-time.

BC LIVE will consist of three digital sessions with Barry Callebaut’s insight experts on Monday, June 22, Tuesday, June 23, and Thursday, June 25, from 12-12:40 pm CST.

Learn more about sessions and register here.


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