Prosur will showcase its natural ingredient solutions at Fi Europe, demonstrating how its “Protect Food with Food” approach can help manufacturers adapt to a changing regulatory and consumer landscape.
Across Europe, there is a shift away from ingredients perceived as unnatural or synthetic. Last year the EU lowered the levels of nitrite and nitrate additives permitted in processed meat, fish and cheese, and half of European consumers say they prefer a natural or clean label approach to healthy eating, with many actively limiting artificial ingredients.
Governments are also getting tougher on sugar – the German cabinet, for example, recently approved draft legislation to tax sugar-sweetened drinks. Meanwhile, brands are looking for sweetener solutions that allow them to offer nutritional benefits, as well as reducing or removing sugar.
Prosur’s Get it NaturalTM toolbox contains a range of natural and clean-label solutions created with a philosophy of “protecting food with food”. They can help manufacturers remove unwanted chemicals, and reduce sugar, artificial sweeteners and salt, while improving taste. Additionally, many of them offer nutritional benefits. For example, Prosur’s carob-based sweetener systems deliver dietary fibre and naturally occurring polyphenols.
At Fi Europe (17th to 19th November in Frankfurt), Prosur will debut ‘GIN* Drinks & Food’ – a purely showcase brand. Under the GIN* label, it will present a range of application concepts made with solutions from the toolbox, including meat snacks, ready-to-eat dishes, condiments such as mayonnaise, baked goods and beverages.
Simon Claessens, global director, sales and business development, Prosur, said, “The environment in which Europe’s food and beverage manufacturers operate is undergoing a fundamental transformation, with both governments and consumers driving a shift away from synthetic towards natural.
Meanwhile, ingredients, in particular sweeteners, are being asked to do more than ever – to deliver taste, nutrition, functionality, sustainability and cleaner labels. At Fi Europe, we’ll be demonstrating how the Get it NaturalTM toolbox – based on our philosophy of protecting food with food – can help meet all these needs.”
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
