Allied Blenders and Distillers (ABD) has said its new ICONiQ White whiskey has reached a sales figure of two million cases of 9 liters in March 2024, despite current availability in 70% of the operational segment. Further market launch will commence from April 2024.
ICONiQ White whiskey is a blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malts and Indian grain spirits.
Commenting on the occasion, Alok Gupta, managing director at ABD India said, “Delighted to see our strategic focus on premiumization translate to success with ICONiQ White whiskey against a strong lineup of entrenched multinational brands. It strengthens our resolve to transition to super-premium segments.”
Bikram Basu, chief strategy & marketing officer, ABD said, “We are happy with the milestone of reaching two million cases in our first year. As we celebrate this success, we set our sights higher.”
ICONiQ White is available in pack size of 750 ml, 375 ml,180 ml, 90ml.
Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned Indian-made (IMFL) company and the third largest IMFL company in India, in terms of annual sales volume between fiscal 2014 and fiscal 2022.
Its flagship brand, Officer’s Choice whiskey has been among the top selling whiskey brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White whiskey, its premium, semi-premium and deluxe offerings respectively, are millionaire brands or brands that have sold over a million 9-liter cases in one year. The company has a portfolio that has presence in spirit categories of whiskey, brandy, rum and vodka and as of August 31, 2023, it has exported its products to 14 international markets. As of August 31, 2023, its network includes nine owned bottling units, one owned distillery and 23 non-owned manufacturing units.
Allied Blenders and Distillers Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a draft red herring prospectus dated 15 January 15, 2024 with the Securities and Exchange Board of India.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
