Rage Coffee, a Delhi-based FMCG company that manufactures, markets, and distributes innovative packaged coffee products, has announced the inauguration of its new manufacturing and blending facility to enhance its coffee blending output.
The 30,000 square-foot facility is spread across three floors in the heart of IMT Manesar and has storage, production, and warehousing capabilities. The unit is expected to help the company to enhance its production capacity by eight times its current output.
Integrating the existing production abilities of Rage Coffee, the new facility will help expand production numbers significantly. In its full flow, the system can deliver eight tonnes of premium-quality Rage Coffee in a day with the appropriate workforce assigned to it.
Rage Coffee’s focus on research and development (R&D) will be a part of the process at the new facility, as there is a dedicated space for the same. The facility is expected to increase efficiency as blending, coating, and infusion will happen through customized machinery at the location.
Bharat Sethi, founder and CEO of Rage Coffee said, “We’ve always believed in keeping our formulations and sourcing of ingredients in our control and scaling our trade secret recipes in an automated manner, while still having those twists and changes that bring in the delta that leads to superior infusions and blends. We are obsessed with maintaining our quality standards and keep giving our customers the same amazing taste like they had when they first tasted our products.”
He added, “This model will help us advance as a brand in maintaining standardization through a channelized back-end IP for products and help us open newer horizons on coffee blending, which currently isn’t on the priority list for many other competitor brands. The ultimate goal has always been to be the leaders in this market, and this is another step in that direction.”