Bisleri International has expanded its premium offering Vedica, Himalayan Spring Water with the launch of Vedica Himalayan Sparkling Water. A tribute to the untamed beauty of the Himalayas, this sparkling water is specially designed for consumers seeking a healthier alternative.
Packaged in glass bottles of 300ml, the sparkling water is priced at Rs 175. It will be available across a wide range of distribution channels, including HoReCa, modern and general trade, Q-commerce, and the Bisleri doorstep app.
Claimed to be sourced from the snowy peaks of the Himalayas, the Vedica Himalayan Sparkling Water bottle features intricate carvings on its neck, complemented by a regal crown cap and a label that captures the starry evening skies adorned with gold accents.
Commenting on the launch, Jayanti Khan Chauhan, vice-chairperson, Bisleri International, emphasized the strategic decision behind this product expansion, stating, “With Vedica Himalayan Sparkling Water, we are bringing a blend of innovation and sophistication to the world of beverages. Our goal is to present the audience with a harmonious fusion of the purity inherent in our source, the Vedica spring. The exquisite effervescence thereby provides an invigorating alternative that aligns seamlessly with modern lifestyles. Moreover, with the festive season around the corner, it is ideal to launch sparkling water, a beverage often associated with celebrations and special occasions, thus offering an exciting choice for consumers.”
With a legacy of over 50 years, Bisleri International has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a process of 114 quality tests and a 10-stage purification. It has a presence with 128 operational plants and a network of over 6,000 distributors and 7,500 distribution trucks across India and neighboring countries.