NextG Apex India is a 360-degree business consulting company that has to build a sustainable foundation for its products and work towards the collective growth of society. Over the years, the brand has helped many businesses grow and expand their operations across India. Their unified application and hands-on approach allow them to observe and identify the gaps in various businesses to make impactful decisions that increase efficiency and drive growth.
The brand is inspired by Mothers & Farmers, who makes healthy meals for their families and provides fresh agricultural products across the Nation, respectively.
With the arrival of spring and the most enjoyable festive season Holi, FMCG companies are likely to cheer due to covid-induced mobility curbs and restrictions. NextG Apex drives its sales through the largest eCommerce platform, and Amazon provides offers to its consumers across the country.
NextG Apex plans to boost the consumers’ festive mood
“We celebrate Holi when winter ends, and spring arrives when the blooming flowers give tough competition to this festival of colors. The festival also celebrates the beginning of what could be a good spring harvest season. Since the circumstances are much better this Holi, with a positive mood all around due to Covid-19 infections being managed well, we believe there will be good traction from our consumers, which should boost sales around the FMCG industry.” said Amarnath Halember, executive director and chief executive officer, NextG Apex India.
“To celebrate Holi alongside Mamafeast’s big milestone of touching over 5 million consumers across our social media and traditional platforms, we would be offering a massive 25% discount on Mamafeast Peanut Butter and Muesli to boost our consumers’ festive moods further. We would also be offering a 15% flat discount on all our Naturefest products, unpolished dals (500 gram/1kilogram) premium long-grained Basmati rice (1kilogram/2kilogram) packs. This offer will be available on Amazon.com between 17 and 18 March 2022. We are sure our brands will be well-loved this Holi and expect good sales growth,” added Halember.
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An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
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The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
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Naresh Khanna – 10 February 2025
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