Mondelez India, the makers and bakers of some of the country’s favorite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, recently announced the launch of yet another product innovation under its premium chocolate segment, Cadbury Dairy Milk Silk Mousse, kick-starting the New Year on a premium chocolatey note. This latest entrant from the house of Cadbury Dairy Milk Silk offers a decadent combination of light, micro-aerated mousse filling inside a smooth and creamy Cadbury Dairy Milk Silk chocolate bar, which is sure to take over the consumer palate, with the first of its kind luxurious taste experience for their moments of self-indulgence.
Commenting on this new launch Anil Viswanathan, senior director, Marketing (chocolates), Insights and Analytics, Mondelez India, said, “With new product innovation as one of the cornerstone of our growth strategy, Cadbury Dairy Milk Silk has always stood for the best taste of chocolate in the country, pioneering an assortment of first of its kind experiences for the consumers. With its light texture of the mousse center filling whisked to perfection, Cadbury Dairy Milk Silk Mousse is the ultimate indulgent experience that is sure to delight our consumers who are always on the lookout for unique and innovative experiences. We believe that this innovation created in line with our efforts to redefine the chocolate eating experience will help us further capitalize on the premium segment as we expand our snacking footprint in the country.”
After fortifying its premium chocolate credential with an array of successful launches like Cadbury Dairy Milk Silk Caramello, Cadbury Dairy Milk Silk Bubbly, Cadbury Dairy Milk Marvellous Creations, Cadbury Dark Milk, Cadbury Dairy Milk Silk Oreo, and Cadbury Dairy Milk Silk Oreo Red Velvet, Cadbury Dairy Milk Silk Mousse further takes the brand’s innovation prowess a notch higher rooted in deep consumer insights and global expertise in chocolate.
With deliciousness in every scoop, Cadbury Dairy Milk Silk Mousse is crafted using micro aeration technology. The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high-intensity multi touch-point IMC campaign #ScoopIntoChocolateHeaven at the back of a film on TV & digital platforms, social media influencer strategy, impactful in-store visibility, on-ground and outdoor activation. Priced at Rs 80 and Rs 175, Cadbury Dairy Milk Silk Mousse is all set to give chocolate lovers an eating experience full of indulgence unlike any they’ve tasted before!
Link of the TVC: https://youtu.be/IIYM2Vc_lWw
Mondelēz International (NASDAQ: MDLZ) is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, and powdered beverages, featuring global Power Brands such as Oreo; belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100, and Dow Jones Sustainability Index.
Mondelez India Foods (formerly Cadbury India) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo and Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a vast distribution network across the country.