Mondelez India, the makers, and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, recently inaugurated ‘The Purple Room’, a premium Cadbury experience zone. The Purple Room is home to the first-ever 3D Cadbury chocolate printer, that will allow consumers to curate their box of exquisite 3D chocolates. The zone is located at the newly inaugurated Jio World Drive (JWD) Mall in Bandra Kurla Complex, Mumbai, housed inside the new, ultra-premium superstore – Freshpik. The Purple Room is all set to offer consumers a premium chocolate experience by bringing a wide range of products and unique activities under one roof.
Commenting on the launch, Anil Viswanathan, senior director – Marketing, Mondelez India, said, “Over the years, Mondelez India has created and grown the premium end of the chocolate market and owned the chocolate gifting space, with products like Cadbury Dairy Milk Silk, Cadbury Bournville, Cadbury Dark Milk, Cadbury Celebrations, among others. As the next leg to this journey, we are thrilled to introduce ‘The Purple Room’, a premium Cadbury experience zone, that also houses India’s first-ever 3D Cadbury chocolate printer. Through this store, we aim to provide our consumers with a unique and memorable Cadbury chocolate experience. The zone not only showcases some of our much-loved products in the premium & gifting segment but also helps us to elevate Cadbury’s premium credentials and generate brand love.”
The Purple Room through its innovation, creativity and personalized solutions elevates the experience and offers consumers a new way of ‘shoppertainment’ engagement. Shoppers will get to consume their favorite brands in a new avatar to enhance their shopping experience as original milkshakes made from Dairy Milk, Bournville, 5 Star, and Oreo at the store.
Taking the offerings a notch up, consumers can now watch their favorite chocolate being made in the 3D machine. The store offers 28 chocolate designs in 3D including all alphabets for a personalized & novel experience, available for a limited time. Shoppers can also get to experience, Mondelez India’s consumer-centric campaign Madbury, by playing a simple game and creating their version of Cadbury.
Mondelez International, (NASDAQ: MDLZ) empowers people to snack right in approximately 150 countries around the world. With 2018 net revenues of approximately US $ 26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita, and LU biscuits; Cadbury Dairy Milk, Milka, and Toblerone chocolate; Sour Patch Kids candy, and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Mondelez India Foods (formerly Cadbury India) has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelez International, the company operates in the chocolate, beverages, biscuits, and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Cadbury Oreo, Bournvita Biscuits, Halls and Cadbury Choclairs Gold.
Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh in addition to a vast distribution network across the country.