Informa Markets, an event and exhibition organization worldwide, announces the launch of the 10th edition of Africa Food Manufacturing in May 2022. The exhibition will be held in association with two of the biggest names in the food and beverage manufacturing industry, Fi Global and ProPak, to provide innovative solutions and access to the regional market through Fi Africa and ProPak Mena. After the success of the 2021 edition, this strong partnership will return for the second year in a row for a new and improved edition of the exhibition. From 29-31 May 2022, the highly anticipated Africa Food Manufacturing will take place at the Egypt International Exhibition Centre (EIEC) in Cairo, Egypt.
The joint presence of two brands under one roof is in keeping with the exhibition’s objective to create a food and beverage trade hub for the region in Egypt. The food ingredients manufacturing and processing show, Fi Global, which is currently established in 11 different countries around the world will present its regional edition, Fi Africa, along with the second brand partner, ProPak Global (for food packaging), which maintains a large presence in 6 different countries and will participate in its regional version as ProPak Mena.
From his side, Mostafa Khalil, Africa Food Manufacturing Exhibition director stated, “We have a strategic commitment to assert our leading role in supporting the directions taken by Egypt through two main pillars – the first is the establishment and development of national industries, and the second is the expansion of the export sector and the opening of new markets for Egyptian products. Accordingly, we always keep these goals in mind when planning for the launch of our platforms.”
He added, “This year, in addition to our ongoing initiatives for the event, we are planning to significantly contribute to the support of emerging talents and innovative ideas through competition for start-ups. It will take place for the very first time during the upcoming edition, where financial prizes could reach up to $500,000.”
Africa Food Manufacturing is known for its new initiatives and significant contributions to the multibillion-dollar food and beverage industry. It aims to bring together regional and global professionals as well as experts in the food and beverage manufacturing industry, including high-end brands of food ingredients, processing, packaging, and logistics. The main objectives behind Africa Food Manufacturing are to provide the market with the latest industry information year-round and to create endless networking opportunities. This is done in a range of ways including, webinars, market reports, and news, along with the hosting of this exhibition on an annual basis to facilitate meaningful connections among all parties involved.
This year, in response to increasing market demand, bakery and confectionery products are a key focus of the event. The Middle East and African bakery and confectionery products’ market is projected to grow at a CAGR of 2.2% by 2025, whereas the chocolate market alone is forecasted to reach USD 6.5 billion (approximately Rs 4981 crore) growing at a CAGR of 6.72% during the same period. The event will allow relevant businesses to gain increased visibility and establish more connections across the entire value chain, making this event the ultimate one-stop shop for the industry.
Aligning with the exhibition’s goal to connect industry experts and create a massive network of professionals, Africa Food Manufacturing is providing a digital matchmaking program. With this initiative, visitors and exhibitors with common business interests and activities will be paired together so they can connect and do business more easily. This will allow everyone to save valuable time and ensures the best possible outcome for both parties. It is also worth noting that the show will include a ‘Hosted Buyers’ program for distinguished high-end visitors from the Middle East and Africa to bring in more trade opportunities to exhibitors and partners.
The 10th edition of Africa Food Manufacturing is set to be the biggest edition in the history of the event, with more than 300 companies from 20 countries participating. During the 3-day event, more than 8,000 local and international visitors are expected. In addition, the event will host several conferences and workshops throughout, where two dedicated learning tracks, ‘Food Ingredients and Manufacturing’ and ‘Packaging and Logistics,’ will run in parallel with the exhibition to deliver cutting-edge information and facilitate knowledge sharing.