Bayer CropScience has signed a partnership with BigHaat, a leading agri-input eCommerce platform, to enable last mile delivery of Bayer’s seeds and crop protection products directly to farmer’s doorsteps. The partnership will support farmers in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala and focus on paddy, cotton, corn, chili, and horticulture crops. Besides access to the entire range of Bayer’s agri-solutions from seed to harvest, farmers can also avail crop-specific agronomic advisory through BigHaat’s Agristore digital platform.
Set up in 2015, BigHaat is one of India’s leading agri-inputs eCommerce platform, providing a wide range of quality inputs including seeds, pesticides, fertilizers, nutrients, farm implements, and crop advisory to over 3 million Indian farmers. Besides product listings, review, order placement, and doorstep delivery of products, BigHaat’s cognitive intelligence-based technology offers farmers real time, image-based disease & pest diagnosis and crop stage-wise advisory for over 80 crops and enables them to choose the right agri-inputs and the technical know-how for safe and effective application. Farmers without smartphones can give a missed call on 180030002434 to receive a call back from the customer call center and receive advisory on the phone or schedule a field visit from crop agronomists.
“With changing grower needs, the go-to-market approaches in the Indian agri-input industry are steadily evolving. Rising digitalization has paved the way for dynamic shifts such as the use of eCommerce platforms for purchase of agri-solutions. Bayer’s partnership with BigHaat is a strategic collaboration to provide farmers diverse choices beyond the traditional services they usually rely on,” said Simon Wiebusch, chief operating officer for Bayer India’s Crop Science Division. Elaborating further he said, “Bayer is continuously looking at partnerships across the agri value chain to enhance customer centricity. We want to create a hybrid ecosystem where traditional and digital marketplaces co-exist with the common aim of providing farmers with greater choice.”
“At BigHaat, we are on a mission of ‘transforming the future of farmers’ by digitizing the pre-harvest journey for farmers and building an efficient agri value-chain harnessing the power of data, science, and technology. We are very excited about this strategic partnership with Bayer, which is a giant step forward in enhancing India’s agri ecosystem and improving the profitability for farmers,” said Sateesh Nukala, chief executive officer and co-founder of BigHaat.
IndiFoodBev — authentic, impactful and influential
An English-language food and beverage processing and packaging industry B2B platform in print and web, IndiFoodBev is in its third year of publication. It is said that the Indian food and beverage industries represent approximately US$ 900 billion in revenues which implies more than 20% of the country’s GDP. Eliminating the wastage on the farmside can help to deliver more protein to a higher number of the population apart from generating sizable exports. The savings in soil, seeds, water, fertilizer, energy and ultimately food and nutrition could be the most immense contribution that country is poised to make to the moderation of climate change.
To improve your marketing and grow sales to the food and beverage processing and packaging industry, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our technical writers are ready to meet you and your customers for content.
The second largest producer of fruit and vegetables in the world is continuously expanding processing capacities and delivery systems with appropriate innovative technologies. We cover product and consumer trends, nutrition, processing, research, equipment and packaging from farm to thali. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our bi-monthly in print or our weekly IndiFoodBev eZine each Wednesday.
For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in
Naresh Khanna – 10 February 2025
Subscribe Now
